Store atmosphere factors such as __________ can influence consumers' purchase decisions.
A) lighting
B) scents
C) music
D) color
E) all of these

Question

Quizplus · Accepted Answer

All of the listed factors (lighting, scents, music, and color) can influence consumers' purchase decisions. Lighting can affect the mood and offer visibility of products, scents can create a pleasing atmosphere and even trigger memories or emotions, music can enhance the shopping experience and influence the pace of shopping, and color can affect consumers' perception of a brand or product. Therefore, all of these store atmosphere factors can impact consumers' purchase decisions.

Store Atmosphere Factors Such as __________ Can Influence Consumers' Purchase