The consumer's level of involvement can lead to two types of decision-making processes: __________ and __________.
A) extended problem solving; limited problem solving
B) culturally influenced; autonomous
C) economic; social
D) physiological / safety; esteem / self-actualization
E) historic; aspirational

Question

Quizplus · Accepted Answer

The two types of decision-making processes based on the consumer's level of involvement are extended problem solving (which occurs when consumers are highly involved in the purchase decision and take time to research, evaluate alternatives, and make a deliberate decision) and limited problem solving (which occurs when consumers are less involved in the purchase decision and rely on simple decision rules or heuristics to make a quick decision).

The Consumer's Level of Involvement Can Lead to Two Types