In the immediate environment,a key factor that affects the consumer is:
A)demographics.
B)cultural values.
C)social trends.
D)the firm itself.
E)technological advances.

Question

Quizplus · Accepted Answer

The firm itself is a key factor that directly affects the consumer. This includes factors such as the quality of the products, the level of customer service provided, and the pricing strategies employed by the firm. Consumers will often make purchasing decisions based on these factors, and therefore the actions of the firm can greatly impact their behavior. Demographics, cultural values, social trends, and technological advances may also indirectly affect consumer behavior, but the firm has a more direct impact.

In the Immediate Environment,a Key Factor That Affects the Consumer