One of the goals of value-based marketing is
A) to provide the greatest value for the least profit.
B) to sell products for the highest possible price.
C) to offer greater value than competitors offer.
D) to determine the value of the brand.
E) to sell to all consumers, regardless of their needs.

Question

Quizplus · Accepted Answer

Value-based marketing aims to offer greater value than competitors offer. This means providing products or services that meet or exceed customer needs at a fair price. By doing so, a company can build a loyal customer base and differentiate itself from competitors who may focus solely on price or features.

One of the Goals of Value-Based Marketing Is