Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and
A) likely response to his promotional activities.
B) demographics.
C) just-in-time processes.
D) satisfaction quotient as perceived by customers.
E) ethical values.

Question

Quizplus · Accepted Answer

Before initiating a promotional campaign comparing his products to those of his competitors, Yuri should assess his competitors' likely response to the promotional activities. This will help him prepare for any potential backlash or negative reactions from his competitors. It will also help him develop a strategy that takes into account how his competitors might react to his campaign. Assessing the competitors' strengths, weaknesses, and demographics may not provide enough insight into how they will respond to the promotional activities. Similarly, their just-in-time processes, satisfaction quotient as perceived by customers, and ethical values might not necessarily have a direct impact on their response to Yuri's promotional activities.

Yuri Is Considering a New Promotional Campaign in Which He