When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?
A) dress
B) symbols
C) demographics
D) language
E) social trends

Question

Quizplus · Accepted Answer

Language is the most obvious aspect of culture that would need to be considered when using a radio commercial designed for U.S. markets in England. British English differs from American English in terms of accent, vocabulary, and grammar. Therefore, the commercial would need to be modified to ensure it is effectively understood by the British audience.

When Considering the Use of a Radio Commercial in England