ABC Company knew that its customers were interested in environmentally friendly business practices,so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients,even though ABC's plant was one of the worst polluters in town.The term for this practice is
A) deceptive advertising.
B) greenwashing.
C) environmental exploitation.
D) virtual greening.
E) enviromarketing.

Question

Quizplus · Accepted Answer

The term for this practice is greenwashing. Greenwashing is a marketing tactic used by companies to make their products appear environmentally friendly or sustainable, even though they may not be. It involves making false or misleading claims about a product's environmental benefits to attract customers who are concerned about the environment. In this scenario, ABC Company is greenwashing its products by falsely claiming that they are environmentally friendly, despite the fact that the company itself is one of the worst polluters in town.

ABC Company Knew That Its Customers Were Interested in Environmentally