When marketers look at advertising media they often begin with viewer or listener profiles such as,age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using _____________ to see if the media "fits" with their advertising agenda.
A)country culture
B)regional culture
C)demographics
D)macromarketing measures
E)scenario planning

Question

Quizplus · Accepted Answer

The marketers are using demographics to compare viewer/listener profiles with their target audience. Demographics include characteristics such as age, income, gender, and race.

When Marketers Look at Advertising Media They Often Begin with Viewer