Generational cohorts are groups of people of the same generation who have similar purchase behavior because they have:
A) the same number of children.
B) similar income levels and levels of educational attainment.
C) shared experiences,and are in the same stage of life.
D) shared country culture and ethnic backgrounds.
E) similar income levels.

Question

Quizplus · Accepted Answer

Generational cohorts are defined based on shared experiences, which may include historical events, social movements, and technological advances. These experiences shape the values, attitudes, and priorities of each cohort, leading to similarities in their purchase behaviors. While factors like income and education may also impact purchase behavior, they are not exclusive to a particular generation. Therefore, option C is the correct choice.

Generational Cohorts Are Groups of People of the Same Generation