Question 1

Viewers of the baseball World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast (the "Oscars")are likely to see ads for clothing and hair care products,due to:

Accepted Answer

Demographic data has shown that certain types of programming attract specific demographics, and advertisers often target their ads accordingly. Monday Night Football is known to attract predominantly male viewers, while the Academy Awards attract predominantly female viewers. Therefore, advertisers will tailor their ads to target these specific demographics, which explains why beer and cars are advertised during the World Series and clothing and hair care products are advertised during the Academy Awards.

Question 2

Compared to other groups,the __________ generational cohort is more likely to complain,need special attention,and take time browsing before making a purchase decision.

Accepted Answer

The answer of Compared to other groups,the __________ generational cohort...

Question 3

From a marketing perspective,what separates __________ from the generation before them is that they are individualistic,value leisure time as a high priority,and are trying to maintain their youth.

Accepted Answer

The answer of From a marketing perspective,what separates __________ from...

Question 4

The __________ generational cohort is characterized by the question,"Why shop at Neiman Marcus when Kohl's and Target are just as good,cheaper,and more convenient?"

Accepted Answer

Generation X is known for being pragmatic and value-conscious, often preferring practical and cost-effective shopping options like Kohl's and Target over luxury stores like Neiman Marcus.

Question 5

Roddy walks away from salespeople who give him the "hard sell." He rarely watches television and spends more time on the Internet.Roddy is most likely to be a member of the __________ generational cohort.

Accepted Answer

The answer of Roddy walks away from salespeople who give...

Question 6

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

Accepted Answer

Demographics refer to specific characteristics of a population, such as age, income, gender, and race. Marketers use demographic data to compare with the audience of a particular media outlet to determine if it is a good fit for their advertising campaign. Country culture and regional culture are too broad for this specific task, while macromarketing measures and scenario planning are not directly related to analyzing media profiles.

Question 7

Baby Boomers popularized personal fitness equipment,but as they age,they are becoming interested in products that address other areas of concern.Which of the following is NOT one of these potential interests?

Accepted Answer

The other options all address concerns related to aging Baby Boomers - rejuvenating the mind, financial stability in retirement, wellness services. However, the preference for less energetic music is not necessarily a concern related to aging, but rather a personal preference that may or may not be shared by Baby Boomers.

Question 8

Julie is an experienced shopper.She has been doing the family's weekly shopping since she was twelve.She is not very interested in status items,and questions advertising claims.Julie is most likely to be in the __________ generational cohort.

Accepted Answer

Generation X is known for being independent and self-sufficient, and they value practicality over status. They are also known for being skeptical of advertising claims, which fits Julie's behavior. Additionally, Julie's age (assuming she is in her 30s or 40s) would align with the typical age range for Generation X.

Question 9

The __________ generational cohort is likely to spend money on travel,second homes,luxury cars,and investments.They are typically loyal and willing to spend but are extremely quality conscious.

Accepted Answer

The answer of The __________ generational cohort is likely to...

Question 10

Generational cohorts are groups of people of the same generation who have similar purchase behavior because they have:

Accepted Answer

Generational cohorts are defined based on shared experiences, which may include historical events, social movements, and technological advances. These experiences shape the values, attitudes, and priorities of each cohort, leading to similarities in their purchase behaviors. While factors like income and education may also impact purchase behavior, they are not exclusive to a particular generation. Therefore, option C is the correct choice.

Question 11

In New England foot-long sandwiches are called "grinders" while in many other parts of the country they are called "subs." This is an example of the impact of:

Accepted Answer

The different names for foot-long sandwiches in different parts of the country reflect the impact of regional culture, including language and food traditions.

Question 12

Identifiable elements of a country's culture include:

Accepted Answer

All of these are identifiable elements of a country's culture. Dress, symbols, ceremonies, and language differences are all parts of a country's culture that can be easily identified and recognized.

Question 13

The shift of population from the "Rust Belt" in the North to the "Sun Belt" in the South and Southwest will likely:

Accepted Answer

The shift of population from the Rust Belt to the Sun Belt is likely to reduce regional cultural differences since people from different regions will mix and interact with each other more. However, it is unlikely to impact national cultural identity or make it difficult to collect demographic information. While a new generational cohort may emerge as a result of the population shift, it is not a guaranteed outcome. Therefore, option B is the best choice.

Question 14

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture:

Accepted Answer

Marketers need to determine whether a group's culture can be used as a relevant identifier for a particular target group. This can help in creating targeted marketing campaigns that resonate with the cultural values and beliefs of the group. Understanding cultural differences and similarities is crucial to developing successful marketing strategies in a multicultural society like the United States.

Question 15

Marketers selling to the __________ generational cohort need to recognize that these consumers are not too interested in shopping,are cynical,and are less likely to believe advertising claims than the generation(s)before them.

Accepted Answer

Generation X is known for being skeptical and less trusting of advertising compared to previous generations. They are generally less interested in shopping and more cynical about marketing claims.

Question 16

Typical demographic data include:

Accepted Answer

All of these options are typical demographic data categories. Gender, income, race, and geographic region are all commonly used in demographic analysis.

Question 17

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of:

Accepted Answer

The purchases of American flags at Walmart stores nationwide on September 11, 2001 were indicative of the country’s culture and patriotism. It was a response to the attacks on the World Trade Center, and Americans showed a collective sense of unity and pride in their country by purchasing and displaying the American flag.

Question 18

Hillary always looks for the "Made in U.S.A" label,prefers easily recognized brand names but not always designer labels,and wants value,quality,and classic styles.Hillary is most likely to be part of the __________ generational cohort.

Accepted Answer

The answer of Hillary always looks for the "Made in...

Question 19

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Accepted Answer

The answer of Generational cohorts are groups of people of...

Question 20

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Accepted Answer

Language is likely the most significant aspect to consider when adapting a radio commercial from the U.S. to England, as the primary language spoken in the two countries is different. Other aspects like dress, symbols, demographics, and social trends may vary to a certain extent between the two countries, but they are not as fundamental as language.

Quiz 4: Analyzing the Marketing Environment

Viewers of the baseball World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast (the "Oscars") are likely to see ads for clothing and hair care products,due to: