Gender roles:

Question

Gender roles:

Quizplus · Accepted Answer

Gender roles have become increasingly blurred in recent years, with more individuals rejecting traditional ideas about gender and expressing themselves in different ways. This has important implications for marketers, who need to understand these changing attitudes and adapt their strategies accordingly. While gender roles were once seen as a constant cultural norm, this is no longer the case, and firms need to be aware of changing social attitudes if they want to remain relevant to consumers. It is not necessary for firms to produce gender-neutral advertising for 100% of their products, and rigid ideas about gender boundaries should be challenged rather than upheld. Gender roles remain important to some extent, but their meaning and impact have evolved over time.

Gender Roles