Question 1

Manufacturers of products like cars,appliances,and computers need to recognize that women:
A)allow men to make most of the purchase decisions.
B)who are Seniors influence purchase decisions more than their partners.
C)utilize product reviews in making decisions than men.
D)make many purchases of these products.
E)all of these.

Accepted Answer

Women make many purchases of products like cars, appliances, and computers, and their purchasing power and influence in these markets are significant.

Question 2

For some products,marketers can combine education level with other data like occupation and income to obtain:
A)a sense of consumers' regional culture.
B)consumers' value sensitivity quotient (VSQ).
C)the educational value equation.
D)complete profiles of individual consumers.
E)useful predictions of purchase behavior.

Accepted Answer

The answer of For some products,marketers can combine education level...

Question 3

Strategic efforts to supply consumers with environmentally friendly merchandise are called:
A)the uncommon truth.
B)green marketing.
C)the green generation.
D)the inconvenient truth.
E)earth marketing.

Accepted Answer

The term for efforts to supply consumers with environmentally friendly merchandise is green marketing.

Question 4

Roddy walks away from salespeople who give him the "hard sell." He rarely watches television and spends more time on the Internet.Roddy is most likely to be a member of the ___________________ generational cohort.
A)Senior
B)Baby Boomer
C)Generation W
D)Generation X
E)Generation Y

Accepted Answer

The answer of Roddy walks away from salespeople who give...

Question 5

Compared to consumers in the United States,Europeans are:
A)less ethnically diverse.
B)a considerably older population.
C)more green-consumer conscious.
D)less sensitive to environmental concerns.
E)more demanding of just-in-time material delivery systems.

Accepted Answer

Europeans are generally more environmentally conscious and place a higher emphasis on sustainable and eco-friendly products compared to consumers in the United States.

Question 6

Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers:
A)value contributing to a greener environment.
B)are economically irrational.
C)are responding to global corporate pressure for social responsibility.
D)would prefer an SUV.
E)all of these.

Accepted Answer

These consumers are willing to pay more for a hybrid vehicle because it contributes to a greener environment.

Question 7

Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services.
A)upper
B)middle
C)lower
D)lower-middle
E)all

Accepted Answer

Marketers targeting the upper income group focus on creating value through unique products and exclusive services to appeal to their customers' desire for status and exclusivity.

Question 8

The U.S.Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations.Which of the following was NOT one of the results?
A)Honest telemarketers found it easier to reach customers.
B)Dishonest telemarketers found it relatively easier to get through.
C)Consumers received fewer telephone calls.
D)Companies were forced to move away from telemarketing approaches.
E)All of these were results.

Accepted Answer

The answer of The U.S.Federal Trade Commission created the Do...

Question 9

When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that:
A)everyone is equal.
B)income in the U.S.has become more unevenly distributed.
C)everyone has been equally affected by the recession.
D)there is increasing purchasing power among lower income groups.
E)middle-income consumers are quickly becoming upper-income consumers.

Accepted Answer

Income in the U.S. has become more unevenly distributed, with a larger income gap between the wealthy and the rest of society. This means that marketers need to consider targeting both high-income consumers and lower-income consumers, who may have different buying habits and preferences.

Question 10

Gender roles:
A)are a constant cultural norm.
B)require firms to produce gender neutral advertising for 100% of their products.
C)have been blurred in the past several years.
D)are important,and gender boundaries should never be crossed.
E)are unimportant to marketers.

Accepted Answer

Gender roles have become increasingly blurred in recent years, with more individuals rejecting traditional ideas about gender and expressing themselves in different ways. This has important implications for marketers, who need to understand these changing attitudes and adapt their strategies accordingly. While gender roles were once seen as a constant cultural norm, this is no longer the case, and firms need to be aware of changing social attitudes if they want to remain relevant to consumers. It is not necessary for firms to produce gender-neutral advertising for 100% of their products, and rigid ideas about gender boundaries should be challenged rather than upheld. Gender roles remain important to some extent, but their meaning and impact have evolved over time.

Question 11

Marketers know that,compared to high school graduates who are working full-time,college students:
A)will earn less over their working lifetime.
B)spend their disposable income differently.
C)are less likely to buy textbooks.
D)have almost identical spending patterns.
E)are more likely to drink beer and less likely to drink wine.

Accepted Answer

College students tend to have more disposable income than high school graduates working full-time, but they also have different spending priorities. They are more likely to spend on experiences such as travel and entertainment, while also being more conscious of purchasing eco-friendly and socially responsible products.

Question 12

Since the late 1970s,most American families have seen their income growth stagnate,with income rising only slightly more than inflation.This has changed many Americans consumers' concept of:
A)culture.
B)demographics.
C)scenario planning.
D)value.
E)green marketing.

Accepted Answer

The stagnation of income growth for American families over the years has changed the concept of value for many American consumers. They are now more mindful of their spending and tend to prioritize the value they get from their purchases.

Question 13

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in:
A)Duluth,Montpelier,and Augusta.
B)smaller states.
C)New York,Los Angeles,and Chicago.
D)coastal resort areas.
E)Great Lakes agricultural areas.

Accepted Answer

New York, Los Angeles, and Chicago are all major cities with diverse populations and high numbers of immigrants. These urban areas offer more job opportunities, cultural amenities, and social connections than smaller, rural areas or tourist destinations like coastal resort areas. Therefore, marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in these major cities with urban centers.

Question 14

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because:
A)they speak different languages and come from different cultures.
B)Asians do not respond to marketing efforts.
C)there are not enough Asians in the United States to effectively target.
D)each major city tends to have only one group of Asians in large numbers.
E)one strategy is likely to be more expensive than multiple strategies.

Accepted Answer

Asian Americans encompass a variety of ethnic backgrounds, cultures, and languages. Ignoring these differences and attempting to target all Asian consumers with one strategy is not effective, as different groups may have unique habits or preferences.

Question 15

Astute marketers recognize that the increasing disparity of income between upper and lower-income groups:
A)will create inflationary expectations.
B)will disappear as ethnicity becomes a stronger cultural determinant.
C)creates opportunities to provide value to each group.
D)will vanish once the recession ends.
E)is attributable to technological expertise of immigrant groups.

Accepted Answer

Astute marketers recognize that the increasing disparity of income between upper and lower-income groups creates opportunities to provide value to each group. This means that marketers can customize their products and services to cater to the needs and budgets of both groups, rather than just focusing on the higher-income group. This can lead to increased sales and brand loyalty among both groups.

Question 16

Marketers in the United States are paying increasing attention to ethnic groups because:
A)they represent a majority of the population in non-urban areas of the country.
B)approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
C)they are more susceptible to marketing messages.
D)government subsidies assist marketers attempting to communicate value to these groups.
E)country culture is replacing regional culture as a key marketing consideration.

Accepted Answer

According to the information provided, approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups. Therefore, marketers in the United States are paying increasing attention to ethnic groups because of their growing significance in terms of overall population and consumer power.

Question 17

By offering environmentally responsible products,green marketers:
A)undercut prices of non-environmentally responsible marketers.
B)keep costs much lower than those of competitors.
C)make consumers feel guilty for buying other products.
D)add value that other products do not have.
E)all of these

Accepted Answer

By offering environmentally responsible products, green marketers add value that other products do not have. They appeal to consumers who prioritize sustainable and ethical choices, leading to increased sales and brand loyalty. While some green products may have slightly higher prices, they are often seen as worth the extra cost for their positive impact on the environment and society. Green marketers do not necessarily need to undercut prices or make consumers feel guilty for buying other products to be successful.

Question 18

Though Asian Americans comprise only 3 percent of the U.S.population,they represent:
A)the fastest growing minority population.
B)the easiest minority group to access.
C)a large proportion of the minorities in the Midwest.
D)a uniform group of consumers with a common language and cultural background.
E)all of these.

Accepted Answer

The statement mentions that Asian Americans are the fastest growing minority population in the United States.

Question 19

Recently,Jason,one of the few Americans who has not registered with the Do Not Call Registry,received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs.Jason was shocked and very concerned about:
A)his financial situation.
B)his lack of privacy.
C)the marketer's lack of cultural awareness.
D)his telephone bill.
E)his technological comfort.

Accepted Answer

Jason is concerned about his lack of privacy as he received a call from a marketer despite not being registered with the Do Not Call Registry.

Question 20

"Tweens" are part of which generational cohort?
A)Senior
B)Baby Boomer
C)Generation W
D)Generation X
E)Generation Y

Accepted Answer

Tweens are generally considered to be part of Generation Y, also known as Millennials. This cohort includes those born between the early 1980s and early 2000s, who came of age during the turn of the millennium and have been shaped by the rise of technology and globalization.

Quiz 4: Analyzing the Marketing Environment

Manufacturers of products like cars,appliances,and computers need to recognize that women:

For some products,marketers can combine education level with other data like occupation and income to obtain:

Strategic efforts to supply consumers with environmentally friendly merchandise are called:

Roddy walks away from salespeople who give him the "hard sell." He rarely watches television and spends more time on the Internet.Roddy is most likely to be a member of the ___________________ generational cohort.

Compared to consumers in the United States,Europeans are:

Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers:

Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services.

The U.S.Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations.Which of the following was NOT one of the results?

When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that:

Gender roles:

Marketers know that,compared to high school graduates who are working full-time,college students:

Since the late 1970s,most American families have seen their income growth stagnate,with income rising only slightly more than inflation.This has changed many Americans consumers' concept of:

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in:

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because:

Astute marketers recognize that the increasing disparity of income between upper and lower-income groups:

Marketers in the United States are paying increasing attention to ethnic groups because:

By offering environmentally responsible products,green marketers:

Though Asian Americans comprise only 3 percent of the U.S.population,they represent:

Recently,Jason,one of the few Americans who has not registered with the Do Not Call Registry,received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs.Jason was shocked and very concerned about:

"Tweens" are part of which generational cohort?