Question 1

Laura finds that she spends very little time face to face with her family and friends.Most of her communication is done through text messages on her mobile / cell phone and Facebook.Laura probably is part of which generational cohort?
A)Generation Y
B)Generation W
C)Baby Boomers
D)Seniors
E)Generation X

Accepted Answer

Generation Y, also known as Millennials, are known for their heavy reliance on technology and preference for communicating through digital means such as text messages and social media.

Question 2

The ______________ Act created the FDA.
A)NAFTA
B)Wheeler-Lea
C)Federal Food and Drug
D)Consumer Product Safety
E)Telemarketing Sales

Accepted Answer

The Federal Food and Drug Act of 1906 is the act that created the FDA (Food and Drug Administration). It was the first federal consumer protection law that aimed to regulate the purity and labeling of food and drugs. NAFTA is the North American Free Trade Agreement, Wheeler-Lea Act is a consumer protection act that prohibits unfair or deceptive acts or practices, Consumer Product Safety Act is a law that regulates product safety standards, and Telemarketing Sales Act requires telemarketers to disclose certain information to consumers.

Question 3

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through:
A)increased choices.
B)higher prices.
C)protection from false advertising.
D)fair debt collection practices.
E)all of these.

Accepted Answer

Laws that prohibit monopolies or alliances that damage competition promote a diverse marketplace with several choices for consumers, ultimately resulting in competitive pricing and better-quality goods and services. This encourages innovation, quality improvements, and incentives for better customer service.

Question 4

Which of these is a macroenvironmental factor?
A)Cultural Factors
B)Corporate Partners
C)Competition
D)Company
E)All of these are macroenvironmental factors.

Accepted Answer

Cultural factors are a part of the macroenvironmental factors that cannot be controlled by the organization. These factors include social trends, values, beliefs, and attitudes of the population that may have an impact on the organization's operations.

Answer: B
 Corporate partners are also a part of the macroenvironmental factors. These partners include suppliers, distributors, and other alliances that may have an impact on the organization's success.

Answer: C
 Competition is a macroenvironmental factor that can affect the organization's performance. The nature of competition, intensity, and the competitive landscape are some of the factors that can shape the organization's strategy.

Answer: E
 All of the choices mentioned are macroenvironmental factors that can shape the organization's strategy and performance.

Question 5

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT:
A)income.
B)interest rates.
C)inflation.
D)age.
E)currency exchange rates.

Accepted Answer

Age is not considered an economic factor and therefore does not affect the economic situation of the target market. The other options listed are all economic factors that can significantly impact consumers' buying habits and preferences.

Question 6

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core.What social trend does this product respond to?
A)Green marketing.
B)Time-poor society.
C)Cultural diversity.
D)Technological advances.
E)Regulatory issues.

Accepted Answer

The introduction of toilet paper rolls without the cardboard core responds to the social trend of green marketing, as it reduces waste and promotes environmental sustainability.

Question 7

Karen is a typical time-poor American consumer.She works 40+ hours per week,tries to keep up with her children's educational and recreational schedules,and often finds herself up late at night doing laundry while responding to e-mail messages and watching her few favorite shows recorded on Tivo.In response to the many American consumers whose lives are like Karen's,marketers are shifting advertising expenditures to:
A)billboards
B)movie screens
C)buses and subways
D)Internet ads
E)all of these

Accepted Answer

The answer of Karen is a typical time-poor American consumer.She...

Question 8

Because Americans are working longer hours without increases in real,disposable income,and are utilizing an army of communication devices to keep up with the demands in their personal and work lives,retailers are:
A)increasing their budgets for traditional advertising outlets like television and radio.
B)making their products available whenever and wherever consumers want them.
C)outsourcing marketing communications to global production facilities.
D)focusing only on those demographic cohorts that have time to relax.
E)de-emphasizing US sales and expanding globally.

Accepted Answer

Retailers are adapting to the changing needs of consumers by making their products available whenever and wherever consumers want them. This means expanding their online presence, offering mobile shopping options, and implementing strategies like buy-online-pick-up-in-store to cater to the needs of busy consumers.

Question 9

David travels a great deal in the course of his business.He has noticed ads in many new places,including fortune cookies,baggage claim conveyor belts,on the sides of buses,etc.Marketers would like to reach David,and are responding to concerns about:
A)privacy of communications.
B)the time-poor society.
C)green marketing.
D)increased costs of air travel.
E)federal restrictions on advertising.

Accepted Answer

The fact that ads are appearing in locations such as baggage claim conveyor belts and on the sides of buses suggests that marketers are trying to reach individuals who are constantly on-the-go and time-poor. This implies that the concern being addressed is the challenge of effectively communicating with busy individuals who may not have a lot of free time to consume traditional forms of advertising.

Question 10

Gretchen has a job that requires working late several nights a week.This puts a lot of strain on her to find time to shop and prepare meals for her family.Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except:
A)creating "ready to heat" meals that would allow Gretchen to have freshly prepared meals.
B)developing meals with pre-cut and pre-measured ingredients that would allow Gretchen to cook them at home.
C)staying open late.
D)advertising their products heavily on daytime television.
E)using creative check-out procedures so Gretchen can finish her shopping quickly.

Accepted Answer

Advertising their products heavily on daytime television does not directly address the issue of Gretchen's time constraints or offer a solution for her to easily and quickly shop and prepare meals for her family.

Question 11

The reality that marketers face consumers who are "time poor" is illustrated by the fact that:
A)kids and parents are busier than ever.
B)consumers have many more choices about how to spend their limited leisure hours.
C)consumers compensate for less leisure time by multitasking.
D)consumers are working more hours and have fewer leisure time hours.
E)all of these.

Accepted Answer

All of these choices are true and contribute to the reality that marketers face consumers who are "time poor". Kids and parents are busier than ever with packed schedules, consumers have more options for how to spend their limited leisure time, and many people try to multitask to make the most of their time. Additionally, with increasing work hours and commutes, consumers have fewer hours in the day for leisure activities.

Question 12

The CAN-SPAM Act of 2003:
A)strengthened health standards for Spam and other canned meat products.
B)restricted tobacco advertising.
C)created penalties for "junk" e-mail.
D)created oversight of canned visual advertising.
E)strengthened the Fair Packaging and Labeling Act.

Accepted Answer

The CAN-SPAM Act of 2003 was specifically created to address the issue of unsolicited commercial email, or "junk" email. It established penalties for violating certain requirements, such as providing an option to unsubscribe from future emails, accurately identifying the sender and subject line, and avoiding deceptive or misleading content.

Question 13

Every winter,resort managers in Myrtle Beach,South Carolina check the exchange rate between the U.S.dollar and the Canadian dollar.In recent years,the exchange has changed from approximately $0.65 Canadian dollars per U.S.dollar,to approximately equal value of both currencies (i.e.,$1 Canadian equals $1 US).These resort managers should expect:
A)more South Carolinians visiting Canada.
B)more Canadian visitors.
C)more South Carolina visitors.
D)more visitors from elsewhere in the US.
E)no change in the profile of their visitors.

Accepted Answer

With the exchange rate favoring Canadian visitors, resort managers should expect more Canadian visitors to Myrtle Beach, South Carolina. Canadians will find it more affordable to travel to the United States and spend money at the resort, leading to an increase in tourism from Canada.

Question 14

In the early 1990s,the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso / dollar exchange rate almost constant.For Mexican consumers:
A)incomes rose dramatically.
B)interest rates fell to compensate for increased inflation.
C)Mexican products became less expensive while U.S.-made products became comparatively more expensive.
D)Mexican products became more expensive while U.S.-made products became comparatively less expensive.
E)all of these.

Accepted Answer

The high inflation rate in Mexico would lead to an increase in the prices of Mexican products, making them more expensive for Mexican consumers. However, because the exchange rate was kept constant, U.S.-made products would become comparatively less expensive. Therefore, Mexican products became more expensive while U.S.-made products became comparatively less expensive. There is no information provided suggesting that incomes rose dramatically or that interest rates fell to compensate for increased inflation.

Question 15

One of the problems for marketing communications to today's time-poor society is consumers have ___________ as an alternative to television or radio.
A)DVDs
B)MP3 players
C)cell phones
D)the Internet
E)all of these

Accepted Answer

The answer of One of the problems for marketing communications...

Question 16

Which of the following groups has never lived without easy access to cell phones or the Internet?
A)Tweens
B)Generation X
C)Baby Boomers
D)Generation Z
E)Generation W

Accepted Answer

The answer of Which of the following groups has never...

Question 17

The many demands on consumers today have made it more difficult for marketers to:
A)grab consumers' attention.
B)decide what to offer.
C)deliver products just-in-time.
D)differentiate between the needs of Seniors and Baby Boomers.
E)offer green marketing solutions.

Accepted Answer

With the constant flood of information and options for consumers, it has become increasingly difficult for marketers to catch consumers' attention and stand out among the competition.

Question 18

Recent advances in technology allow manufacturers,distributors,and retailers to track production,distribution,and sales.These advances help the firm to:
A)increase value to the consumer through media effectiveness promotion.
B)tailor their marketing messages.
C)meet inventory needs.
D)communicate with consumers on social media sites.
E)replace services with products.

Accepted Answer

The answer of Recent advances in technology allow manufacturers,distributors,and retailers...

Question 19

Marcus does not make any impulse purchases and tends to purchase high-quality items from brands known for providing quality products.Marcus has plenty of time to research and identify the best product to buy.Which generational cohort does Marcus belongs to?
A)Seniors
B)Baby Boomers
C)Generation Y
D)Generation X
E)Tweens

Accepted Answer

The answer of Marcus does not make any impulse purchases...

Question 20

Which of the following markets is likely to be the MOST sensitive to changes in long-term interest rates?
A)college tuition
B)consumer staples
C)housing
D)airline travel
E)textbook

Accepted Answer

Housing is likely to be the most sensitive to changes in long-term interest rates, as the cost of borrowing for a mortgage is directly impacted by these rates. When interest rates rise, mortgage payments become more expensive, making housing less affordable for buyers. Conversely, when interest rates fall, mortgage payments become cheaper and housing becomes more affordable, leading to an increase in demand.

Quiz 4: Analyzing the Marketing Environment

Laura finds that she spends very little time face to face with her family and friends.Most of her communication is done through text messages on her mobile / cell phone and Facebook.Laura probably is part of which generational cohort?

The ______________ Act created the FDA.

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through:

Which of these is a macroenvironmental factor?

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT:

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core.What social trend does this product respond to?

Because Americans are working longer hours without increases in real,disposable income,and are utilizing an army of communication devices to keep up with the demands in their personal and work lives,retailers are:

David travels a great deal in the course of his business.He has noticed ads in many new places,including fortune cookies,baggage claim conveyor belts,on the sides of buses,etc.Marketers would like to reach David,and are responding to concerns about:

Gretchen has a job that requires working late several nights a week.This puts a lot of strain on her to find time to shop and prepare meals for her family.Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except:

The reality that marketers face consumers who are "time poor" is illustrated by the fact that:

The CAN-SPAM Act of 2003:

In the early 1990s,the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso / dollar exchange rate almost constant.For Mexican consumers:

One of the problems for marketing communications to today's time-poor society is consumers have ___________ as an alternative to television or radio.

Which of the following groups has never lived without easy access to cell phones or the Internet?

The many demands on consumers today have made it more difficult for marketers to:

Recent advances in technology allow manufacturers,distributors,and retailers to track production,distribution,and sales.These advances help the firm to:

Marcus does not make any impulse purchases and tends to purchase high-quality items from brands known for providing quality products.Marcus has plenty of time to research and identify the best product to buy.Which generational cohort does Marcus belongs to?

Which of the following markets is likely to be the MOST sensitive to changes in long-term interest rates?