Question 1

The buying process begins with a comparison of available alternatives.

Accepted Answer

False

Question 2

Frazier is out of milk and bread and needs to decide what is for dinner.He will be stopping at the grocery store on the way home.Frazier will likely engage in limited problem solving.

Accepted Answer

Limited problem solving is when a consumer has a problem or need, but has some basic knowledge about the product category and does not have a strong preference for a particular brand or product. In this scenario, Frazier has a need for dinner and will likely make a quick decision at the grocery store without extensive research or consideration of multiple options, fitting the description of limited problem solving.

Question 3

Situational factors sometimes override psychological and social factors in the consumer decision process.

Accepted Answer

Situational factors, such as time constraints, unexpected events, or availability, can sometimes have a stronger influence on a consumer's decision-making process than psychological and social factors, such as attitudes, beliefs, and cultural norms.

Question 4

The greater the difference between a consumer's unsatisfied need and the desired state,the greater the need recognition will be.

Accepted Answer

Need recognition refers to the consumer's realization of their unsatisfied need and the desire to fulfill it. The greater the gap or difference between their current state and desired state, the stronger the need recognition will be. Therefore, the statement is true.

Question 5

One of the major benefits of having satisfied customers is they spread positive word of mouth.

Accepted Answer

Satisfied customers are likely to share their positive experiences with friends, family, and colleagues, which can ultimately lead to new customers and increased revenue for the business.

Question 6

Generally,people buy one product or service instead of another because they perceive it to be a better value.

Accepted Answer

Customers generally make purchasing decisions based on their perception of value, which may include factors such as price, quality, features, and benefits. They will choose the product or service that they believe offers the best overall value for their money.

Question 7

Mary will not consider purchasing an "American" car brand based on negative comments made by her parents,therefore she has developed a negative attitude toward "American" brand cars.

Accepted Answer

Mary has developed a negative attitude towards "American" brand cars based on negative comments made by her parents.

Question 8

Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.

Accepted Answer

Customers are more likely to share their experiences when they are negative than when they are positive, as negative experiences tend to evoke stronger emotions and a desire to warn others or seek resolution.

Question 9

Rachael is visiting colleges before applying to schools.Rachael is likely to be involved in an impulse buying process.

Accepted Answer

Rachael is visiting colleges before applying to schools, which suggests that she is being purposeful in her decision-making process and not likely to make impulse purchases.

Question 10

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and:
A)to develop basic strategies for dealing with their behavior.
B)to contribute to the theoretical knowledge in those disciplines.
C)to avoid cultural reference group problems.
D)to maximize postpurchase cognitive dissonance.
E)to satisfy ritual consumption needs while avoiding overconsumption.

Accepted Answer

The answer of Marketers often use principles and theories from...

Question 11

Maslow's Hierarchy of Needs is an interesting concept for psychology,but it has little relevance for marketing.

Accepted Answer

Maslow's Hierarchy of Needs can be useful for understanding consumer motivations and needs, and therefore can inform marketing strategies and messaging.

Question 12

When making an important purchase,consumers often consult friends and family.This is considered an external search for information.

Accepted Answer

When consumers consult friends and family for information before making an important purchase, it is considered an external search for information as they are seeking information from sources outside of their own personal knowledge and experience.

Question 13

Brenda wants a new car that will be dependable transportation and look good.She wants to satisfy both functional and psychological needs.

Accepted Answer

Brenda wants a car that satisfies both her practical need for dependable transportation and her psychological need for a stylish vehicle, indicating that she values both functional and emotional qualities in her car.

Question 14

As manager of a local donut shop,Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot.Arnie knows habitual purchasers with strong store loyalty are great customers.

Accepted Answer

Arnie's behavior shows that he values and recognizes the importance of loyal customers, which is a trait of a good manager.

Question 15

When Glen is thirsty,he always buys a Coke.Like many consumers,Glen engages in considerable alternative evaluation when buying habitual products like his Coke.

Accepted Answer

The answer of When Glen is thirsty,he always buys a...

Question 16

After purchasing an expensive pair of shoes,you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead.This is an example of postpurchase cognitive dissonance.

Accepted Answer

Postpurchase cognitive dissonance is the discomfort or unease that is felt after making a purchase and questioning whether the decision was the right one. In this case, the person is questioning if the expensive shoes were worth the money and if they are any better than cheaper options.

Question 17

Setting high customer satisfaction expectations is a good strategy that will help to avoid customer dissatisfaction in the long run.

Accepted Answer

Setting high expectations can lead to dissatisfaction if those expectations are not met. It's better to set realistic expectations and consistently meet or exceed them.

Question 18

Marketers often use principles and theories from ______________ and _____________ to decipher many consumer actions and develop basic strategies for dealing with their behavior.
A)physics; chemistry
B)history; archeology
C)sociology; psychology
D)art; literature
E)English; mathematics

Accepted Answer

Sociology and psychology are the two fields that deal with the study of human behavior, including consumer behavior. Marketers use theories from these two fields to understand consumer actions and develop strategies for dealing with their behavior.

Question 19

Consumers involved in habitual decision making engage in little conscious decision making.

Accepted Answer

Consumers involved in habitual decision making rely on past experiences and do not actively engage in conscious decision making.

Question 20

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

Accepted Answer

A reference group can serve as a source of social comparison and provide standards for evaluating and adopting attitudes toward a particular brand or store. This can occur either directly through interactions with group members or indirectly through media and advertising.

Quiz 5: Consumer Behavior