When a cereal manufacturer announces that due to recent reports about the health benefits of whole grains,it will begin using whole grains in all of its breakfast cereals,the company has integrated ethics into the implementation phase of its marketing strategy.

Question

Quizplus · Accepted Answer

By incorporating whole grains into their products in response to news of their health benefits, the cereal manufacturer is demonstrating a commitment to ethical practices. By offering a healthier option to consumers, the company is making a statement about what they believe is important, and are taking action to make it happen.

When a Cereal Manufacturer Announces That Due to Recent Reports