For years,when considering new products,marketers at Celestial Seasonings asked themselves,"What would Stacy think?" Stacy was a fictional character representing 25-50 year old,educated,upper-income women who rarely watched television but did a lot of reading."Stacy" represented Celestial's major:

Question

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"Stacy" represents the target market segment for Celestial Seasonings, which is a specific group of consumers that the company aims to serve and satisfy with its products. The marketers use this fictional character as a reference point to ensure that their new products would appeal to their target audience.

For Years,when Considering New Products,marketers at Celestial Seasonings Asked Themselves,"What