In its Campaign for Real Beauty,Dove was able to connect with important parts of its customer base by:

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Dove's Campaign for Real Beauty utilized various tactics that allowed them to connect with their customer base. They created high impact campaigns at a lower cost by using real women instead of professional models. They expanded beyond traditional constraints of advertising by showcasing a diverse array of body types and promoting body positivity. They also connected directly with customers via the internet through their website and social media platforms. Overall, Dove's campaign was successful because it incorporated multiple strategies to connect with their audience.

In Its Campaign for Real Beauty,Dove Was Able to Connect