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Suppose That You and a Friend Decide to Turn Your

Question 141

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Suppose that you and a friend decide to turn your favorite sports activity--inline skating--into a business.You plan to design a line of fashionable clothing that integrates elbow and knee pads.In launching your business,you complete all the activities listed below (though not necessarily in this order).For each listed activity,identify the step in the strategic marketing planning process it represents.
a.You track sales and profits,and discover that pants are selling better than shirts,apparently because the shirts are too expensive.You will look for a lower-cost supplier for shirts,or consider dropping your prices if you can afford to do so.
b.You realize that your experience as skaters is a plus; however,your lack of experience in selling clothing could hurt you.You find out that a skateboard shop in town wants to branch out into inline skating; however,you also find out that Nike is thinking about expanding its product line to include special inline skating clothes.
c.You decide that you will target college students who enjoy inline skating,and will aim to establish yourself as a company that offers trendy clothes for the student budget.
d.You decide that your business focus will be to offer fashionable yet durable clothing for inline skaters,with built-in protection for knees and elbows.
e.You offer clothing that college students would want to wear,price it for a student budget,sell it online and in sports stores near college campuses,and promote your products on Facebook.

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a.Evaluate results; ...

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