The key to a successful emotional advertising appeal is to use the emotion to:

Question

Quizplus · Accepted Answer

The key to a successful emotional advertising appeal is to create a bond between the consumer and the brand. It is about connecting with the audience on an emotional level, making them feel something that will be associated with the brand/product, and ultimately creating a positive perception of the brand. While making consumers cry may be a result of a successful emotional appeal, it is not the primary goal. Thinking about the benefits of the product is more of a rational appeal, whereas emotional appeals tap into the consumer's feelings and desires. Balancing social marketing with product-focused advertising is also not really related to emotional appeals.

The Key to a Successful Emotional Advertising Appeal Is to Use