Ashley was nervous about making the ___________.She knew it was likely to be the largest expense in the advertising budget.

Question

Quizplus · Accepted Answer

The phrase "largest expense in the advertising budget" suggests that Ashley is making a decision about purchasing media space or time, which is commonly referred to as a media buy. The other options (creative decision, media flight plan decision, media mix choice, and monitoring and evaluation plan decision) may be important aspects of an advertising campaign, but they are not necessarily the largest expense.

Ashley Was Nervous About Making the ___________