__________ advertising has the advantages of being highly targeted and offering opportunities for personalization.

Question

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Direct mail allows marketers to send customized messages and offers to specific individuals who are most likely to be interested in their product or service. This level of targeting and personalization is not possible with other forms of advertising, such as television or radio. Additionally, direct mail can be tracked and measured, allowing for better understanding of its effectiveness.

__________ Advertising Has the Advantages of Being Highly Targeted and Offering