Garrett works for a small chain of convenience stores.He is trying to coordinate his firm's IMC efforts.Garrett's IMC goal is to:

Question

Quizplus · Accepted Answer

Garrett's IMC goal is to provide clarity, consistency, and maximum communicative impact. This means that he wants to ensure that all the communication efforts of his firm are coherent, consistent, and impactful. By doing so, he can create a strong brand image and improve consumer recall and response rates. Overwhelming the competition or the consumer, maximizing noise, or using rule-of-thumb encoding are not effective IMC goals as they do not contribute to building a strong brand image or improving communication effectiveness. Integrating supply chain efficiency into the marketing mix communication lagged effect model may be a commendable goal, but it is not specific to IMC efforts.

Garrett Works for a Small Chain of Convenience Stores