Ramon is starting his own plumbing supply store featuring designer and restoration hardware.As in any start-up,he will have to watch expenditures carefully.He knows he will have to pursue a number of different communications approaches,but he is not sure how to measure the effectiveness of the effort.What advice would you give him?

Question

Quizplus · Accepted Answer

All of the statements listed are important for Ramon to consider. The lagged effect of marketing communication makes it difficult to measure the immediate impact of any single initiative. Marketing communication is cumulative, which means it takes a number of impressions for the message to connect with the customer. Each step in the process can be measured to assess the effectiveness of different communication approaches. Finally, it is important to note that cutting out expenditures may take some time to show up in the results, so Ramon should be patient and monitor the impact of his decisions over time.

Ramon Is Starting His Own Plumbing Supply Store Featuring Designer