Benton manages a building supply company.He wants to invite twenty of his most valuable building-contractor customers to a golf outing and party.Benton will probably use the firm's __________ to identify these customers.

Question

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A CRM database (Customer Relationship Management) will track interactions and transactions with customers, making it the most likely tool Benton will use to identify his most valuable building-contractor customers. The database can store information such as purchase history, frequency of orders, and total revenue generated. This information helps Benton determine who his most valuable customers are and invite them to the golf outing and party.

Benton Manages a Building Supply Company