Which of the following is NOT one of the four criteria used for determining how "good" a brand is?

Name: Which of the following is NOT one of the four criteria used for determining how "good" a brand is?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The four criteria used for determining how "good" a brand is are brand awareness, brand loyalty, brand associations, and brand perceived value. Brand conceptualization is not one of the criteria used for determining how "good" a brand is.

Which of the Following Is NOT One of the Four