Brian was working on the floor of a chain electronics store trying to help a confused customer.The customer said,"The television sets look the same,but the model numbers are different and this one is more expensive." Brian explained it was made specifically for his store.This is an example of a specific type of private-label brand,called a:

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The scenario described is an example of an exclusive co-brand, where the store collaborates with the manufacturer to create a unique product that is exclusive to that particular store. This is distinct from a store brand (A), which is created and sold exclusively by the retailer, and a national brand (B), which is a widely recognized and established brand that is sold in many different stores. Copycat brands (C) imitate the packaging and design of established brands, and premium store brands (E) are store-branded products that are marketed as higher quality and more upscale than standard store brands.

Brian Was Working on the Floor of a Chain Electronics