The four Ps comprise the marketing mix,which is the ______________ set of activities that the firm uses to respond to the wants of its target markets.
A)unpredictable
B)external
C)internal
D)controllable
E)global

Question

Quizplus · Accepted Answer

The marketing mix is a controllable set of activities that a firm uses to respond to the needs and wants of its target markets. The four Ps include product, price, promotion, and place, which can all be controlled by the firm to achieve its marketing goals. Options A, B, E are incorrect as they are not relevant to the definition of marketing mix. Option C is incorrect as internal activities may not necessarily be controllable by the firm.

The Four Ps Comprise the Marketing Mix,which Is the ______________