Serena studies her customer profiles,market research data,complaints,and other information attempting to better understand what her customers want.Serena operates in the __________ era of marketing.

Question

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Value-based marketing is focused on understanding the needs and wants of customers and creating value for them through personalized offerings, experiences, and communication. Serena's approach of studying customer profiles, market research data, and complaints demonstrates her effort to understand and cater to customer needs, which aligns with the principles of value-based marketing. The other eras of marketing- production era, sales era, and retailing era- are more focused on producing and selling products rather than creating value for customers.

Serena Studies Her Customer Profiles,market Research Data,complaints,and Other Information Attempting