A relational orientation is based on the philosophy that buyers and sellers develop
A) a complete understanding of each other's needs.
B) a long-term relationship.
C) a price-value comparison matrix.
D) supply chain synergy.
E) a marketing value transaction focus.

Question

Quizplus · Accepted Answer

A relational orientation is based on the idea of building long-term relationships between buyers and sellers, rather than focusing solely on one-time transactions or price-based competition. The relationship develops over time as both parties work to understand each other's needs and objectives. The emphasis is on building mutually beneficial, collaborative partnerships that create value for both sides.

A Relational Orientation Is Based on the Philosophy That Buyers