One of the most important challenges in marketing globally is to:
A) ensure that the firm's products or services stay the same as the offerings in the home country.
B) avoid competing with local firms.
C) adapt to the local situation but maintain strategy and identity.
D) seek out other home-country firms as suppliers so as to ensure product quality.
E) operate without publicity so as not to attract attention.

Question

Quizplus · Accepted Answer

Adapting to the local situation while maintaining the strategy and identity is crucial in global marketing. This approach allows a company to be sensitive to the cultural, economic, and social factors of the host market while remaining true to its brand values and mission. It is important to strike a balance between a standardized approach and complete localization.

One of the Most Important Challenges in Marketing Globally Is