Traditionally,marketing activities have been divided into product,price,place,and promotion.Select the term that best describes the four Ps.
A) Marketing mix
B) Marketing channel
C) Marketing plan
D) Marketing era
E) Marketing implementation

Question

Quizplus · Accepted Answer

The term that best describes the four Ps is marketing mix. The marketing mix refers to the set of actions, tactics, and strategies used by a company to promote its brand or product in the market. The marketing mix comprises the four Ps - product, price, place, and promotion.

Traditionally,marketing Activities Have Been Divided into Product,price,place,and Promotion