At one point in the evolution of marketing,the United States entered a buyer's market and the customer became king.Which era is being described?

Question

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The era being described is the market-oriented era, where there is a focus on satisfying consumer needs and wants. This shift towards customer-centric marketing occurred during the buyer's market phase in the United States, where customers had more purchasing power and influence.

At One Point in the Evolution of Marketing,the United States