Jeff opened a sporting apparel store and has signed a lease on the property.He has also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct.Based on this description,which aspect of the marketing mix does he still need to work on?
A) Price
B) Place
C) Promotion
D) Product
E) Prototype

Question

Quizplus · Accepted Answer

While Jeff has signed agreements on the merchandise he will sell and the promotions he will conduct, there is no mention of him finalizing the pricing strategy for the products in his sporting apparel store. Therefore, he still needs to work on this aspect of the marketing mix.

Jeff Opened a Sporting Apparel Store and Has Signed a Lease