Tanya has created a distinctive line of jams,fruit butters and preserves using local,organically grown fruits.She sells these to specialty stores,whose upscale customers appreciate the products and can afford to pay the premium price needed to cover costs.Tanya is concerned about creating value across the entire supply chain,which means that:
A)she is concerned that her suppliers provide her with the high-quality ingredients she needs at a price she can afford.
B)she is concerned that the specialty stores will be able to pay the premium price she needs to charge,but at a price that still allows the stores to sell the products at prices their customers are willing to pay.
C)she would like to create effective relationships with her suppliers and her customers to support the effective marketing of the product to the ultimate customer.
D)she wants to ensure that her suppliers adhere carefully to organic farming practices so that she can offer this benefit to her customers.
E)All of these.

Question

Quizplus · Accepted Answer

Tanya's concern for creating value across the entire supply chain indicates that she is considering all aspects of her business, including her suppliers, customers, and the farming practices used to create her products. Therefore, all of the choices listed are accurate expressions of her concerns.

Tanya Has Created a Distinctive Line of Jams,fruit Butters and Preserves