A friend of yours comments,"I'm starting my own business.I have a perfect product that no one else can touch,but I have no use for marketing.That's just for the mega-corporations." Which of the following arguments would you NOT use in talking about marketing?
A)Marketing helps new ventures organize,operate and assess risk.
B)Marketers help address unfilled needs,regardless of the size of the firm.
C)Marketing focuses on the product,but only as one element.Three other areas are Promotion,Price and Place.
D)No one is better than marketers at communicating the value of the product to potential customers.
E)Marketing isn't essential now,but it will be in a year or two when the product takes off.

Question

Quizplus · Accepted Answer

This argument is not valid because marketing is essential from the beginning of the venture in order to create awareness and attract potential customers. Waiting for the product to take off before implementing marketing strategies can result in missed opportunities and lack of brand recognition.

A Friend of Yours Comments,"I'm Starting My Own Business