Many catalog companies create special-run issues based on what customers have purchased in the past.For example,customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools.This is an example of:
A)C2C marketing.
B)customer relationship management.
C)a transactional marketing orientation.
D)supply chain management.
E)typical production era marketing practices.

Question

Quizplus · Accepted Answer

This is an example of customer relationship management, where companies analyze customer behavior and tailor their marketing efforts accordingly to build long-term relationships with customers based on their preferences and needs. By sending special-run issues based on past purchases, the catalog company is aiming to build a stronger relationship with the customers and increase their loyalty towards the brand.

Many Catalog Companies Create Special-Run Issues Based on What Customers