Melinda,a marketing executive,is trying to explain customer relationship management (CRM)to her parents.She explains that CRM is a way of thinking that translates into __________ to identify and build long-term relationships with her customers.
A) a set of strategies
B) programs
C) efforts
D) systems
E) all of these

Question

Quizplus · Accepted Answer

CRM encompasses all of these, including strategies, programs, efforts, and systems, to help identify and build long-term relationships with customers.

Melinda,a Marketing Executive,is Trying to Explain Customer Relationship Management (CRM)to