One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result in:
A) higher prices than the market leader charges.
B) increased competition.
C) long-term loyalties.
D) strong connections among competing firms in the marketplace.
E) all of these.

Question

Quizplus · Accepted Answer

Value-driven marketing emphasizes meeting the needs and wants of customers, which ultimately leads to customer satisfaction and loyalty towards the brand. This loyalty leads to repeated purchases, positive word-of-mouth marketing, and long-term customer relationships. It may not necessarily result in higher prices or increased competition, and there is no evidence to suggest that it leads to stronger connections among competing firms in the marketplace.

One of the Benefits of Value-Driven Marketing Is That Attention