In 2006,the film Supersize Me provided a critical view of McDonald's and its products that caused some consumers to stop eating at McDonald's.The company was caught off guard and had to move quickly to develop a response.In terms of value-based marketing,McDonald's faced what potential problem?
A) Consumer perceptions change quickly.
B) Competitors constantly enter markets.
C) Global pressures continually reshape market opportunities.
D) Marketers' understanding of consumers is complete.
E) Consumers do not know what they want.

Question

Quizplus · Accepted Answer

The potential problem that McDonald's faced in this situation is that consumer perceptions can change quickly. This is a key concern in value-based marketing, where companies strive to build a strong brand based on values that resonate with consumers. If consumer perceptions of a brand or its products change, it can be challenging for a company to respond effectively and maintain its market position. In this case, McDonald's had to develop a response quickly in order to address the concerns raised by the Supersize Me film and prevent further damage to its reputation.

In 2006,the Film Supersize Me Provided a Critical View of McDonald's