Many firms with complex products have "missionary" salespeople who assist customers with problems and implementation programs.These salespeople rarely sell products but often become involved in and knowledgeable about specific customers' needs and wants.These salespeople focus on a __________ orientation with their customers.
A) transactional
B) external
C) relational
D) internal
E) divisional

Question

Quizplus · Accepted Answer

The description suggests that these salespeople are building long-term relationships with specific customers and are focused on meeting their individual needs and wants. This type of approach is known as a relational orientation, which prioritizes building trust, understanding customer needs, and providing ongoing support over making quick sales transactions.

Many Firms with Complex Products Have "Missionary" Salespeople Who Assist