When a radio station holds an online contest in which you must log on to their website and submit your personal details such as name,phone number and email in order to participate,the radio station:
A)has offered an exchange.
B)is behaving unethically.
C)is hoping to receive feedback.
D)is implementing a CRM program.
E)none of these.

Question

Quizplus · Accepted Answer

By asking for personal details in exchange for the opportunity to participate in a contest, the radio station is offering an exchange - the chance to win a prize for the participant's personal information. This is a common marketing practice and is not necessarily unethical or related to receiving feedback or implementing a CRM program.

When a Radio Station Holds an Online Contest in Which