Anne's Pita Bread Chips offers free POP (point-of-purchase) displays to retailers ordering their product. Anne's is using a __________ strategy.

Question

Quizplus · Accepted Answer

Anne's Pita Bread Chips is using a push strategy by offering free POP displays to retailers. The push strategy involves pushing the product towards the retailers or wholesalers to get them to carry and promote the product to the end consumers.

Anne's Pita Bread Chips Offers Free POP (Point-Of-Purchase) Displays to Retailers