Generally,when advertising to consumers,the objective of an advertising campaign is

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The objective of an advertising campaign when advertising to consumers is usually a pull strategy, as the aim is to create demand for the product among consumers so that they actively seek it out in stores. Push strategies, on the other hand, are more commonly used when advertising to members of the supply chain, such as wholesalers or retailers. Advertising awards, sales promotions, and media planning may be important considerations in an advertising campaign, but they are not typically the primary objective when advertising to consumers.

Generally,when Advertising to Consumers,the Objective of an Advertising Campaign Is