Loretta would like to know which,if any,of her firm's IMC efforts are working.She could use all of the following EXCEPT _______________ to provide feedback from her efforts.

Question

Quizplus · Accepted Answer

The channel refers to the specific medium through which the IMC message is delivered (e.g. TV, radio, social media). While it is important to consider the effectiveness of each channel in reaching the target audience, it does not provide direct feedback on the success of the overall IMC efforts. The other options, such as sales data, complaints, compliments, and redemption rates for coupons or rebates, all provide valuable feedback on the effectiveness of the IMC efforts.

Loretta Would Like to Know Which,if Any,of Her Firm's IMC