Reaching the right audience with marketing communications is becoming more difficult because
A) consumers are bored.
B) government regulations are constraining free speech.
C) personal selling is becoming less expensive,making it more competitive with advertising.
D) the media environment has become more complicated.
E) the AIDA model is no longer an accurate representation of how marketing communication works.
Correct Answer:
Verified
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A) result
Q76: Personal selling is an especially important part
Q85: A major factor contributing to the growth
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Q90: In recent years, the component of IMC
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Q98: Integrated marketing communications include all of the
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