One difficulty associated with using advertising as part of a marketer's IMC efforts is
A) breaking through the clutter of other messages targeted for the same audience.
B) it is more expensive than personal selling.
C) it only works when communicating to the most uninformed consumers.
D) government regulations have significantly decreased allowable advertising frequencies.
E) all of these are correct.
Correct Answer:
Verified
Q62: The proliferation of new media alternatives has
Q63: Once the marketing communication has captured the
Q69: Compared to other IMC alternatives, advertising is
Q69: Betty is assessing the effectiveness of her
Q70: One of the difficulties in measuring the
Q85: A major factor contributing to the growth
Q86: Brenda wants to reduce mass media IMC
Q87: Ryan is debating how to allocate the
Q91: Sales promotions include all of the following
Q98: Integrated marketing communications include all of the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents