Once the marketing communication has captured the interest of its target market,the goal of subsequent IMC messages should be to move the consumer from

Name: Once the marketing communication has captured the interest of its target market,the goal of subsequent IMC messages should be to move the consumer from
Brand: Quizplus
Rating: 4.8 (48 reviews)

Question

Quizplus · Accepted Answer

Once interest is captured, the goal is to move the consumer from "I like it" to "I want it," indicating a progression from interest to desire, which is a crucial step before prompting action.

Once the Marketing Communication Has Captured the Interest of Its