The key factor distinguishing retailers from other members of the supply chain is that

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The key factor distinguishing retailers from other members of the supply chain is that they sell directly to customers for their personal use, as opposed to selling to other businesses or organizations. Retailers also typically engage in advertising and may use personal selling techniques, but the primary focus is on selling to individual consumers. Option A and Option B are incorrect because they overgeneralize the retail industry and do not distinguish it from other supply chain members. Option C is incorrect because advertising is used by many members of the supply chain, not just retailers. Option D is incorrect because many retailers do engage in personal selling.

The Key Factor Distinguishing Retailers from Other Members of the Supply