Some companies want to get their products into as many outlets as possible,understanding that the more exposure a product gets,the more it will sell.If this is consistent with the company's overall strategy,it will choose __________ distribution.

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Intensive distribution is the strategy where a company wants to get its product into as many outlets as possible, understanding that the more exposure a product gets, the more it will sell. This type of distribution is suitable when the company's goal is to have a high market share and compete on price.

Some Companies Want to Get Their Products into as Many