Benton manages a building supply company. He wants to invite twenty of his most valuable building-contractor customers to a golf outing and party. Benton will likely use the firm's ___________ to identify these customers.

Question

Quizplus · Accepted Answer

Benton will likely use the firm's CRM (Customer Relationship Management) database to identify his most valuable building-contractor customers. The CRM database stores information about customers' buying history, preferences, and interactions with the company, allowing Benton to identify his most valuable customers and build relationships with them.

Benton Manages a Building Supply Company